If you ask me what brought me into the creative world, I’d say curiosity—an instinctive pull toward anything that sparks my imagination. I’ve never been someone who loves only one thing. K-pop dance, guitar, drawing, calligraphy, video editing… I’ve explored them all, and along the way I learned that creativity isn’t a single talent, but a mindset that grows the more you feed it.

If you ask me why I’m drawn to advertising, I’d say it’s because it feels like a doorway to the world. It gives brands a voice, a mood, a story—something people can actually feel. I love the process of turning ideas into something visual, something emotional, something that connects. It’s bold, it’s expressive, and it’s the kind of challenge I’m energized by.

Travel is another one of my biggest influences. New landscapes, cultures, and rhythms of life continually shift the way I see things. Inspiration shows up in unexpected places—an overheard conversation at a train station, the colors of a market, the pace of a city I’ve never been to before.

This is me: someone who keeps exploring, keeps creating, and keeps asking questions—always looking for the next spark.