84% less space needed.
GET YOUR SPACE BACK
Ecolab ReadyDose
Ecolab ReadyDose
As ReadyDose is a new product targeting small businesses, many owners of small restaurants and coffee shops remain cautious about adopting the new cleaning system. The core challenge Ecolab faces is persuading these busy, space-constrained proprietors to take that first step: trying this compact, easy-to-use, space-saving cleaning innovation and witnessing its tangible benefits firsthand.
FLOOR DECALS
Floor decals placed in Minneapolis retail stores to highlight ReadyDose as alternative to bulky cleaning supplies.
Installed in stores like Home Depot, Target, and Walmart
Positioned directly in the commercial cleaning aisle = instant comparrison to the oversized jugs
READYDOSE SAMPLE MAILER
A space-saving sample mailer that lets small businesses try ReadyDose for free.
Sent to Minneapolis cafés, diners, and restaurants
Includes one free multi-purpose cleaning tablet
Back side explains “fill, drop, dissolve”
Highlights how the ReadyDose program saves storage space
QR code linked to Ecolabs website
TikTok/ Reel series
Mini-doc style videos
Mini-doc style videos featuring real Minneapolis café, restuarants, and diners.
Epidodes include:
Tour of small restaurant + explanation of how they run their business (including cleaning)
Small business owner recieves free ReadyDose starter program
Explanation of ReadyDose and how it works
End with tagline: “Get Your Space Back with ReadyDose”
Why this works:
Establishes a stronger connection between Ecolabs + small businesses
Gains reach for ReadyDose AND the small business